| Title | Structured and unstructured 9-point hedonic scales: A cross cultural study with American, Japanese and Korean consumers |
| Publication Type | Journal Article |
| Year of Publication | 2003 |
| Authors | YAO, EMILY, LIM, JUYEON, TAMAKI, KAZUHIKO, ISHII, RIE, KIM, KWANG-OK, O'MAHONY, MICHAEL |
| Journal | Journal of Sensory Studies |
| Volume | 18 |
| Pagination | 115–139 |
